Begin with Stroke Smart Medical Practices
Although the window for the most effective stroke treatment is incredibly short (3 hours), too many studies* suggest that one in three stroke patients first calls their medical provider after stroke signs and symptoms begin. The patient may leave a message if the office is busy, and possibly hear back hours later. The patient may simply request an appointment for some time the next day, placing themselves well outside the treatment window. Although highly effective treatment for strokes is available when accessed in time, strokes remain the #1 cause of disability in the U.S. because people fail to recognize the medical emergency and don't call 9-1-1 immediately.
Strokes kill 2 million brain cells every minute--some of those brain cells allow us to speak, understand speech, feed ourselves, etc. and when they die, we are often left without those abilities. Stroke related disabilities are often avoidable if we receive care within the short treatment window. Although our primary care doctors play an indispensable role in our overall health, calling 9-1-1 is the most effective way to reach timely stroke treatment. This tendency of stroke patients to call their doctor rather than 9-1-1 increases their likelihood of suffering lifelong disabilities and underscores the need for each medical practice to become Stroke Smart.
Medical practices have the potential to reach significant populations and offer authoritative guidance. A Stroke Smart medical office...
- displays Stroke Smart magnets/wallet cards/posters in high visibility areas,
- offers callers a Stroke Smart voice message, naming stroke symptoms (i.e., sudden onset dizziness/loss of balance, vision changes, facial drooping, body weakness/numbness, etc.) and encourages the caller to hang up and immediately call 9-1-1 rather than leave a voice message or book an appointment if experiencing the symptoms,
- educates all receptionists/call takers to screen patients booking appointments for stroke symptoms, encouraging callers with those symptoms to immediately hang up and call 9-1-1,
- provides Stroke Smart education (identifying the patient's risk factors and highlighting the signs of symptoms of stroke, emphasizing the immediate need to call 9-1-1) during patient intake, while taking vitals and gathering patient history, and
- encourages each patient to become a Stroke Smart champion, educating others about the signs and symptoms of a stroke and emphasizing the need to call 9-1-1.